CHOBANI GREEK YOGURT
HOW MATTERS
SOURCES
Adamson, A. (2014, March 20). In Chobani's Marketing Tale, Lessons on Why "How Matters" Forbes. Retrieved September 24, 2014, from <http://www.forbes.com/sites/allenadamson/2014/03/20/in-chobanis-marketing-tale-lessons-on-why-how-matters/>
Alan, O. (2014, November 1). China-Australia Free Trade Agreement – Highlights. Austcham, Retrieved December 11, 2014, from <http://www.austcham.org/sites/default/files/china-australia-free-trade-agreement-highlights-november-2014-economic-report.pdf/>
Astley, M. (2013, August 2). Top 5 U.S. Yogurt Brands. Dairy Reporter. Retrieved November 14, 2014, from <http://www.dairyreporter.com/Manufacturers/Top-5-US-Yogurt-Brands-Yoplait-top-Chobani-toppled-Dannon-trails/(page)/1/>
Badkar, Mamta. (2011, March 23). Here’s the Story Behind the Yogurt that the Women at Your Office Are Going Crazy For. Business
Beijing Green Agriculture Sci-Tech Development Co. (2013, December 1). Analysis and Forecast Report on Yoghurt Market in China. Report Buyer. Retrieved November 16, 2014, from <https://www.reportbuyer.com/product/1972779/analysis-and-forecast-report-on-yogurt-market-in-china.html#utm_source=prnewswire/>
Burkitt, L. (2013, May 20). Dairy Giants Join in China Yogurt Venture. The Wall Street Journal. Retrieved November 16, 2014, from <http://online.wsj.com/articles/SB10001424127887324787004578494222531480976/>
Canadean. (2014, August 8). Yoghurt drinks on the rise in China. Canadean. Retrieved November 16, 2014, from <http://www.canadean.com/news/yoghurt-drinks-on-the-rise-in-china/>
Insider. Retrieved November 16, 2014, from <http://www.businessinsider.com/the-greek-yogurt-growth-story-2011-3?op=1/>
Cazentre, D. (2014, August 16). Chobani Goes Glob<al: CNY-Based Yogurt Company to Sell in Asia, Latin America. Syracuse. Retrieved November 15, 2014, from <http://www.syracuse.com/food/index.ssf/2014/04/chobani_goes_global_cny-based_yogurt_company_to_sell_in_asia_latin_america.html/>
Chen, H. (2013, December 2). Spotlight on China. LEK. Retrieved December 11, 2014, from <http://www.lek.com/sites/default/files/1113_ChinaSpotlight_WEB_0314.pdf/>
Chobani Beliefs. (2014). Chobani Greek Yogurt. Retrieved September 24, 2014, from <http://www.chobani.com/beliefs/>
Chobani How Matters. (2014, November 11). Retrieved November 27, 2014, from http://www.chobani.com/blog/2014/11/the-chobani-food-incubator/
Chobani Products. (2014). Chobani Greek Yogurt. Retrieved September 24, 2014, from <http://www.chobani.com/products/>
Chobani Soho. (2014). Chobani Greek Yogurt. Retrieved September 23, 2014, from <http://www.chobani.com/culture/chobani-soho/>
Chobani. (2014). Chobani Greek Yogurt. Retrieved September 23, 2014, from <http://www.chobani.com/>
Chunling, L. (2013). Changes in Income and Consumers Potential the Chinese Middle Class. Boao Review. Retrieved December 11, 2014, from <http://www.boaoreview.com/report-2012//2013/0106/130.html/>
City Weekend. (2013, May 1). The Ultimate Guide To Taxis In Shanghai. Ringier China. Retrieved December 11, 2014, from <http://www.cityweekend.com.cn/shanghai/blog/the-ultimate-guide-to-taxis-in-shanghai/>
Cleveland. (2013, August 28). The God of Greek Yogurt. Smart Business. Retrieved November 14, 2014, from <http://www.sbnonline.com/article/the-god-of-greek-yogurt/>
Davis, B. (2014). China Growth Seen Slowing Sharply Over the Decade. Wall Street Journal Retrieved December 11, 2014, from <http://www.wsj.com/articles/china-growth-seen-slowing-sharply-over-decade-1413778141/>
Gibb, C. (2013, April 15). Branding Best Practices: Chobani’s Social Impact. Social Media Today. Retrieved November 16, 2014, from <http://www.socialmediatoday.com/content/branding-best-practices-chobanis-social-impact/>
Gibbs, A. (1997). Focus groups. Social research update, 19(8).
Grocer, C. (2013, April 24). Chobani no longer on Canadian shelves. Retrieved November 16, 2014, from <http://www.canadiangrocer.com/top-stories/chobani-no-longer-on-canadian-shelves-24540/>
Jargan, J. (2014, November 17). China and Australia signed Free Trade Agreement. Jagranjosh. Retrieved December 11, 2014, from <http://www.jagranjosh.com/current-affairs/china-and-australia-signed-free-trade-agreement-1416229952-1/>
Langley, S. (2014, August 13). Chobani Australia Expands Export Markets to Include Malaysia. Australian Food News. Retrieved November 14, 2014, from <http://ausfoodnews.com.au/2014/08/13/chobani-australia-expands-export-markets-to-include-malaysia.html/>
Lanying, Z. (2013, March 3). A Business Lesson from the Dairy Factory. China Daily USA. Retrieved November 16, 2014, from <http://usa.chinadaily.com.cn/weekly/2012-03/30/content_14948746.htm/>
Lina, Y. (2014, March 19). Fonterra Milk Contamination Scare in 2013. English News – Xinhuanet. Retrieved November 16, 2014, from <http://news.xinhuanet.com/english/video/2014-03/19/c_133197603.htm/>
Loughlin, S. (2014, November 10). Chobani turns to Event Marketing. Event Marketer. Retrieved November 15, 2014, from <http://www.eventmarketer.com/article/chobani-turns-event-marketing-stir-yogurt-wars/>
Nunes, K. (2014, April 18). Chobani Branches Out. Food Business News. Retrieved November 14, 2014, from <http://www.foodbusinessnews.net/articles/news_home/New-Product-Launches/2014/04/Chobani_branches_out.aspx?ID={173FC5C1-135E-46AB-A5CD-D099C02FD1AF}/>
PRN. (2013, June 25). Chobani Debuts Innovative New Flavors. PR Newswire. Retrieved November 15, 2014, from <http://www.prnewswire.com/news-releases/chobani-debuts-innovative-new-flavors-to-give-all-yogurt-lovers-a-reason-to-spoon-in-212940151.html/>
PRN. (2014, June 25). Analysis and Forecast Report on Yogurt Market in China. PR Newswire Association LLC. Retrieved November 16, 2014, from <http://www.prnewswire.com/news-releases/analysis-and-forecast-report-on-yogurt-market-in-china-264549861.html/>
Raghunathan, U. (2014, February 21). Outlook for U.S. Dairy. AMS-Dairy Programs, USDA. Retrieved November 16, 2014, from <http://www.usda.gov/oce/forum/2014_Speeches/Dairy.pdf/>
SBA. (2012). Chobani Selected as SBA's 2012 National Entrepreneurial Success of the Year. U.S. Small Business Administration in partnership with Business USA. Retrieved November 14, 2014, from <https://www.sba.gov/offices/district/ny/syracuse/success-stories/chobani-selected-sbas-2012-national-entrepreneurial-success-year/>
Schultz, E.J.. (2014, October 17). Chobani’s Next Target: Babies. Advertising Age. Retrieved November 16, 2014, from <http://adage.com/article/ana-annual-meeting-2014/chobani-s-target-babies/295469/>
Speirs, A. (2014, April 16). China Business: China’s Dairy Revolution. New Zealand Herold. Retrieved November 16, 2014, from <http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=11238070/>
Statista. (2014). U.S. market: Greek yogurt sales 2012-2013. The Statistics Portal. Retrieved November 14, 2014, from <http://www.statista.com/statistics/279827/us-market-greek-yogurt-sales/> or <http://www.statista.com/statistics/268342/greek-yogurt-market-share-of-chobani-in-the-us/> or <http://www.statista.com/statistics/279746/us-market-greek-yogurts-market-share/>
T, R. (2011, January 1). What Are the Benefits of Drinking Green Tea & Lemon With Honey? Healthy Eating SF Gate. Retrieved December 11, 2014, from <http://healthyeating.sfgate.com/benefits-drinking-green-tea-lemon-honey-8679.html/>
Target. (2014). Target Brands, Inc. Retrieved November16, 2014, from <http://www.target.com/>
The Economist. (2014, January 25). Doing It their Way. The Economist Newspaper Limited. Retrieved November 16, 2014, from <http://www.economist.com/news/briefing/21595019-market-growing-furiously-getting-tougher-foreign-firms-doing-it-their-way/>
Thomson, A. (2013, October 16). Greek yoghurt offers Danone a taste of US growth. Financial Times. Retrieved November 16, 2014, from <http://www.ft.com/cms/s/0/ee689302-33ff-11e3-8f1d-00144feab7de.html/>
Trading Economics. China Disposable Income per Capita 1978-2014. Trading Economics. Retrieved November 16, 2014, from <http://www.tradingeconomics.com/china/disposable-personal-income/>
Ulukaya, H. (2013, October 1). Chobani's Founder on Growing a Start-Up Without Outside Investors. Harvard Business Review. Retrieved November 16, 2014, from <https://hbr.org/2013/10/chobanis-founder-on-growing-a-start-up-without-outside-investors/>