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Value Creation.

The conducted quantitative questionnaires in different geographic areas of Shanghai, as well as a focus group, were the basis to gain market insights and to allow our marketing team to outline four main segments. These are caretakers, businessmen, shopping ladies and healthy adults. The target segment for the first launch will be the healthy youngsters, as this segment goes in line with Chobani's values and can therefore be more effectively targeted. Read more in Assignment #3!

DISCLAIMER

This blog does not represent the views or opinions of Chobani Greek Yogurt. It is a Marketing Assignment created by students at Hult International Business School. All of the opinions in it are our own. 

Photos are taken from the company website at www.chobani.com

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