The Global Chobani Challenge

- Healthy Food Breaking-Out -

 

Who Are We and Why Are We Setting Up This Blog?

We are Master of International Business candidates at Hult International Business School; Shanghai Campus. The chance to apply our experience and newly gained knowledge is something that many students are eager to take.

This blog is our chance of participating and competing towards something good and making the world better. By accepting the Global Chobani Challenge, we have found a way to develop our own Marketing strategy for a real life project.

 

The Chobani Global Challenge!

Chobani’s main goal is to “provide better food to more people” (Chobani, 2014). They not only follow this goal with their own all natural product line of Chobani´s Greek Yogurt, but also by supporting young entrepreneurs. The Chinese market is the second largest market for yogurt products (Burkitt, 2013), and provides a great opportunity to reach many more people with a new healthy snack choice.

 

“The Global Chobani Challenge – Healthy Food Breaking-Out”

Chobani gives Marketing students all over the world the chance to see and be part of implementing their own market entry strategy.