Value Delivery. Value Communication.

Communication and distribution channels need to be strategically selected in order to serve the market the best way possible. Especialls in order to communicate and deliver Chobanis values and cherished communication. By incorporating Chobani's values and benefits into consumers' daily lives, one can create subsconscious awareness among consumers which will result in a perception of Chobani as a strong brand including its products. Now you may wonder how we will accomplish these goals? Find out more in Assignment #4!