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Competitors in China

 

Please see the competitors in China and their products below!

Mengniu

 

Mengniu usually offers 3 types of yogurts (red date flavored, aloe flavored and a plain yogurt) in the main Chinese supermarkets with an average price of 16.90 CNY for 8 small packages.

Bright Dairy

 

Bright Dairy usually offers 6 types of yogurts (plain, aloe, peach, strawberry, nuts, and vanilla flavored yogurts) in the main Chinese supermarkets with a price ranging from 5.20 to 9.40 CNY. 

Weiquan

 

Weiquan usually offers 5 types of yogurts (Blueberry, Kiwi, Multigrain, Peach and Aloe Vera flavored yogurts) in the main Chinese supermarkets for a price of 5.50 CNY.

Danone (otherwise known as Dannon in the U.S.)

 

Danone usually offers 3 types of yogurts (strawberry, peach, and plain flavored yogurts) in the main Chinese supermarkets for a price of 16.90 CNY for four small packages. 

Product Research done directly by Mariana and Johan

11.17.2014

Marketing Selfie (Johan and Mariana 11.17.2014)

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