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Competitors in China

 

Please see the competitors in China and their products below!

Mengniu

 

Mengniu usually offers 3 types of yogurts (red date flavored, aloe flavored and a plain yogurt) in the main Chinese supermarkets with an average price of 16.90 CNY for 8 small packages.

Bright Dairy

 

Bright Dairy usually offers 6 types of yogurts (plain, aloe, peach, strawberry, nuts, and vanilla flavored yogurts) in the main Chinese supermarkets with a price ranging from 5.20 to 9.40 CNY. 

Weiquan

 

Weiquan usually offers 5 types of yogurts (Blueberry, Kiwi, Multigrain, Peach and Aloe Vera flavored yogurts) in the main Chinese supermarkets for a price of 5.50 CNY.

Danone (otherwise known as Dannon in the U.S.)

 

Danone usually offers 3 types of yogurts (strawberry, peach, and plain flavored yogurts) in the main Chinese supermarkets for a price of 16.90 CNY for four small packages. 

Product Research done directly by Mariana and Johan

11.17.2014

Marketing Selfie (Johan and Mariana 11.17.2014)

DISCLAIMER

This blog does not represent the views or opinions of Chobani Greek Yogurt. It is a Marketing Assignment created by students at Hult International Business School. All of the opinions in it are our own. 

Photos are taken from the company website at www.chobani.com

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