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Assignment #1
Background and Market Position
Internal Marketing Strategy
Marketing Mix
Chobani Products
External Analysis
Competitor Products in China
Assignment #2
Global Chobani Challenge
Marketing Research Process
Market Research Conclusions
Timeline
Assignment #3
Target Segment
Positioning Against Competition
Marketing Mix Chobani China
Assignment #4
Delivering Value
Promotion
Advertising
Scenarios
Promotion Timeline
Conclusion
Blog
Sources
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